Well simply put it is the way we work and the way we always have worked since we were founded in 2005. This ethos underpins everything we do, so it is essential that our customers serve our beer in the best possible condition to everyone who orders a pint of any Purity ale. To ensure that happens we offer a comprehensive, in our view, an industry-leading training programme. This programme covers everything from advising on the environment in which the ale is stored, to what equipment is needed to handle our ales in the best way and finally suggested routines to ensure consistency. We want to be certain that our customers present their customers with the best possible pint of Purity. We also feel however, that Pure Quality is deeper than just how you should experience our beers – it is the way we operate. This is exhibited too in a respect for our environment. Our waste water is filtered through our unique wetland system, all our spent grain is used for animal feed and our new brewery was chosen, in part, because of its energy efficiency.