We actually do live & breathe beer – it’s our job – but we also recognise that not everyone gets as worked up by the artful blending of hops varietals or the number of International Bitterness Units (IBUs) in a brew as we do. Most people drink beer when they want to have a good time. We know we do.

So while it’s great fun sitting around at the brewery tap comparing hop aromas, biscuit-y maltiness or lacing (the foam on the side of the glass) we started to find it a bit boring when people got super snobby about their pints at the pub.

Often the happiest times are simple and straightforward, so we simply combine classic styles, the best possible ingredients and a splash of W10 – then serve it cold (usually). We call it the west way, and we’ve been doing it since 2012.