How the fuck do you say that then? DOODAD-EL-AD-A-DAD? Helpful? Probably not. We just call it DOODAD. Get ready for endless debates with your punters about how it’s pronounced and whether or not “it’s really beer?”. The proof is in the pudding (pun intended) and when they’re ordering their third pint you could offer an alternative question “does it really fucking matter?”