Paler than the surface of the moon but much, much closer, you can actually hold this beer in your hand – unlike the moon. It does not, however, control the tides. In fact, that's where the analogy to the moon ends. What it will do is keep you coming back for more like a boomerang made out of bad pennies. That doesn't even make sense. Should've stuck with the moon metaphor. It is very pale though; seriously. Better mention the hops too - El Dorado, Styrian Wolf and Strata – done.